WHITE PAPER:
On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
WHITE PAPER:
In this exclusive white paper from Oracle, read how Oracle’s Strategy-to-Success management framework provides that critical framework context.
WHITE PAPER:
In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
WHITE PAPER:
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
WHITE PAPER:
This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
WHITE PAPER:
One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
WHITE PAPER:
Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
