RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
WHITE PAPER:
Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
EGUIDE:
The pace of today’s mobile workforce makes selecting the right remote access solution essential. This document helps you decide which best fits your company’s needs and enables your remote workers and partners to securely access the files, systems, and networks they need. Read on to learn more.
WHITE PAPER:
Did you know that while 73% of executives say B2B integration is key to business success, only 17% believe they've actually achieved this goal? If you're struggling to manage a complex value chain of partners, suppliers, customers, and distributers, the right B2B integration tools may be the answer to your woes.
WHITE PAPER:
This white paper introduces B2B integration software that can help you synchronize virtually every aspect of your value chain, automate business processes, and get the visibility you need to successfully collaborate with partners.
WHITE PAPER:
This research report presents results from a survey of 360 line of business managers in regards to B2B integration, and also offers recommendations on narrowing the gap between business and IT to maximize returns from B2B integration initiatives.
WHITE PAPER:
This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.
ANALYST BRIEF:
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
WHITE PAPER:
In this e-book, get an overview of the B2B integration landscape, including challenges, opportunities, and successful approaches of developing electronic data interchange (EDI) strategies.
